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Marketing Communications Campaigns for a Tourism Region in UK

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Participants happy with the campaigns

Students Satu Aholin, Jenni Ojanen, Sara Sahlakari, Victoria Mather and Roberto Chavez Molina from Tampere University of Applied Sciences, School of Business and Services participated in March in an advertising and marketing communications project, organized by Southampton Solent University from UK. Hampshire Cultural Trust had given the assignment to project teams.  The coordinator of the team from Finland was Senior Lecturer in Marketing Pirkko Varis.

Jenni and her team members
The aim was to raise the profile of Hampshireas a destination for world class culture and to encourage visitors to the venues managed by the Hampshire Cultural Trust. Hampshire has many notable heritage destinations alongside those managed by the Hampshire Cultural Trust, including the Portsmouth Historic Dockyard, the home of Jane Austen in Chawton, the Titanic heritage in Southampton with its SeaCity Museum and the magnificent Winchester Cathedral.
Working on the assignment
Prior to travelling to Southampton market surveys including focus group discussions were conducted in five countries, the results were presented in the beginning of the week and the findings were used in the planning process. Special lectures were given by experts in marketing communications and advertising. Staff members of the universities worked as coaches for the teams. The programme included also a visit to Winchester.
Caroline Barfoot and guidelines for pitching
Over 30 university students representing the fields of marketing, advertising, media, international business and tourism from Belgium, Finland, Germany, Spain and UK worked in multicultural teams and developed marketing communications campaigns to promote Hampshire as a cultural destination across Europe. The teams combined traditional marketing tools with digital and social media in their marketing communications campaign proposals.
The winning team with the advertising agency representative
Academic LeaderCaroline Barfoot from Southampton Solent University together with her assistant Florian Francoisreally had made a lot of effort for planning the activities of the week.  There was a balanced combination of lectures, teamwork and visits in the programme and also time for some parties and having fun together.  Thank you Caroline and Florian for a great experience!
Best presentation team with Caroline Barfoot and the agency representative. Victoria on the right.
Text: Team from Finland
Photos: Richard Berry, Southampton Solent University, UK




Belgian physiotherapy trainees at Tammenlehväkeskus

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Belgian physiotherapy students Lisa Swinnenand Karolien Mertens are doing their three-month exchange period in TAMK. Tammenlehväkeskus was their second placement.

- We thought that this is a rehabilitation centre for war veterans, but actually here are people of all ages and conditions, Karolien says.

The period at Tammenlehväkeskus has been very agreeable for the students. They have done various tasks and got known completely new forms of rehabilitation. Perhaps this would be something they could apply to their future profession.

- Hydrotherapy is not very common in Belgium, but in Finland it seems that there are therapy pools here and there. And salt room, we had never seen nor heard anything about it before we came here.

Karolien makes sure that Kari Kumpulainen carries out the exercise correctly.

- We are oriented in musculoskeletal conditions, but at Tammenlehväkeskus we have worked in the field of neurological rehabilitation. It is useful to have experience outside of our field of know-how and to know widely about things, they say.

The lack of a common language brings its own specialties and challenges.

- For most clients, the situation is not tricky. They don´t mind even though we don´t understand Finnish, many of them understand English a little. They appreciate the fact that we speak some Finnish and many are trying to teach us more words, such as numbers, Lisa and Karolien say.

The gym at Tammenlehväkeskus is a familiar place to Raija Vento. 

Hungarian Petra Dunai did her exchange in TAMK in the spring 2013. Tammenlehväkeskus was one of her training placements at that time and what happened: Petra found her way back.

- I met my boyfriend here in Tampere. I went back to Hungary to finish my studies and came back in November 2013. I didn´t speak Finnish then so I enrolled for an intensive course which took 10 months. I noticed that Tammenlehväkeskus searched for a substitute for a physiotherapist so I decided to apply for it. I got the position and started to work here in last December. I really enjoy working here, Petra says in excellent Finnish.

Petra Dunai feels at home at Tammenlehväkeskus.

 Rehabilitation Manager Titta Soimasuo has been satisfied with the international trainees.

- We have received positive feedback on all the trainees we have had here. Our staff and our clients have a positive attitude towards foreign students. Positive experiences feed the interest to continue taking foreign trainees, Titta says.

Text and photos: Marika Kyllönen

Edit and Hanna at Viola-koti

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Viola-koti is a sheltered house for elderly in Tampere. It provides sheltered housing for 60 residents but also sports and rehabilitation services to both residents and elderly living in their own homes. Viola-koti has had international exchange trainees for example from Spain, Hungary, Poland and Belgium during the years it has been cooperating with TAMK.

- People living in their own homes prefer swimming pools, residents participate more in other groups. We also try to support family caregivers, for example by drawing up chair exercises to them, physiotherapist Teija Vihervaara says.

- Clients like foreign trainees even though the language is sometimes challenging. Some of them have been living abroad, so they are happy to speak English.

Helmi Vahtera, Maire Järvinen and Maija Pöri participated in chair exercise.


According to Teija's experience, students' cultural background has an effect how students react to situations they confront in placements.

- Some students don´t think it is very important that elderly people leave their homes and come here to get social contacts. Also students' own culture affects how clients are contacted.

Before Viola-koti, Hungarian physiotherapy students Edit Sió and Hanna Szolnoky had been at Tammelakeskus health centre. What kind of differences in physiotherapy have they discovered between Hungary and Finland?

- It has been useful to see how physiotherapists do their job in Finland. At Tammelakeskus we got our perception about the health centre. It was a new experience for us, because in Hungary there are no health centres, only hospitals, Edit says. 

 
Edit and Hanna have enjoyed their stay in Tampere.

- Individual therapy is really common in Hungary. In Finland, there is more group therapy, for example at gyms. In Hungary, if you had a surgery you go to physiotherapy every day, while in Finland the responsibility for rehabilitation is given more to a patient, students say.

- I think you have understood the importance of prevention, that´s the most important thing. My impression is that in Hungary elderly are not in that good physical condition as in Finland, Edit says.

- Language barrier is higher when working with elderly, so misunderstandings are more common than with younger people. However, clients are really motivated. They want to know what is the purpose of each exercise, Hanna and Edit say. 

Text and photos: Marika Kyllönen

Master students of International Project Management on a bus trip to St. Petersburg

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A group of Master students of TAMK International Business visited St. Petersburg 14-16 May 2015. St. Petersburg appeared to us as a modern and European big city, which reminded us of the great Russian history. Of course the current economic situation was shown too especially when moving further from the city centre. We had very interesting company presentations of Finpro and Sokos Hotels. Both company representatives told about Russia and doing business there, especially was interesting to hear about the future changes in the Sokos restaurants.

This northernmost metropolis is a huge and is populated almost the size of a Finland. The city has beautiful buildings especially along the Neva, the palaces and museums are in scope of its own (the Winter Palace, the Church of the Saviour on the Spilt Blood, St. Isaac’s Cathedral etc.) – a really one of the unforgettable places to visit. Many of us noticed that St. Petersburg had indications from Paris. 



We were positively surprised that young Russians spoke well English in general. For example in coffee houses and restaurants there was always somebody who spoke English and that made the communication much easier. Plus the restaurant menus were in English too.

Our location in the city center and near the Nevsky Prospect was great. We were a walking distance to the main attractions, shops, good restaurants and night out. I think restaurants had good price-quality relation. A lot of places offered sushi and more Italian and French cuisine restaurants could be found in the center. Positive thing was that some stores were open 24/7. Since the weather was good, we took a cruise on one of the canal ships and experienced some excitement and beautiful scenery in that way.



Honest opinions of adult international students, but most of us for the first time in Russia


“What I experienced once again is that Russia is what it is, fascinating, unpredictable and surprising. What makes it fascinating, is the culture and the way how things works. Their rich culture and history are full of amazing stories. What comes to society and its functions, it is easy to see that Russia is not a fair, modern or democratic society, which take care of its citizens equally. That is why Russians are creative people who will find their ways to survive in unpredictable society. My experience is that Russia also always surprise you somehow, either positively or negatively.”

“I had heard and read a lot about Saint Petersburg before our trip. The more I found out the more nervous I was about it. Especially the news freaked me out so I completely stopped watching them about three weeks before the trip. It was nothing like I expected. It wasn't that difficult or slow to get past the customs as people had been telling, or then we were really lucky. The water in the shower wasn't brown. I didn't get mugged, killed or arrested and neither did anyone else in our group. The traffic in the city centre was surprisingly hectic, but I still wasn't as afraid as when crossing a road in Tampere. I was very positively surprised about Saint Petersburg. I really enjoyed our trip and especially the company. Although when planning the trip a few people were concerned about the location. I'm glad we did this, because otherwise likely many would have never gone to Russia.”

Good way to know each other better – a bus trip from Tampere to St. Petersburg


Trip was excellent way to get to know the team of project managers even better. Absolutely the only way actually! We had interesting talks during bus drive and in St Petersburg also. St Petersburg was lovely and beautiful, getting information from business trips gave more understanding of the Russian business culture. 




Many thanks to all students, Russian student translators, excellent driver with excellent knowledge about St. Petersburg and especially thanks to our teachers Mauri and Kai for making this true with some pressure ! This is an educational trip, which we shall never forget!

Text collected and edited by Ursula Helsky-Lehtola, event coordinator at TAMK and Master student of International Project Management (IPM)
 

The HAMMER Project

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In May, TAMK had seven partners from Italy, Spain, France, Belgium and Finland attending an International Forestry Week to further develop 'The HAMMER' project. 

HAMMER (Harvesting with Marteloscope Methodology in an European Ring) is a digital application which enables forestry students and professionals to share information of forest plots, monitor forest growth and diversity, simulate cutting decisions and overall improve forest management. The application is projected to be launched in June 2016.


HAMMER participants from left: Piero Bolognese, Philippe Jego, Ari Vanamo, Aniko Horvath, Javier Cordal, Christine Sanchez, Gianni Mao, Rocio Alvarez, Louis Maire, Ruben Garrido, Raquel Fernandez and Manne Viljamaa
 - Currently we are preparing a user manual for the application. We have a vision for our project when schools all over Europe use it to educate their students more efficiently, Philippe Jego, Co-ordinator of the HAMMER Project commented. 

Teachers in forestry programme can teach their students and assess their understanding simply by simulating forest cutting decisions using the app, which records the present situation of forests, and the future economics of transformation.

More information on the HAMMER project: www.hammer-project.eu


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